Pound Cake Cosmetics

F*cking up the beauty industry one red lip at a time. Pound Cake is a beauty brand owned and operated by Camille Belle and Johnny Velazquez in Philadelphia. Born out of a marginalizing undustry that refuses to be inclusive, they built something never before seen and long overdue: liquid lipsticks made for five different skin and lip tones. At Pound Cake, they believe a red lip is bold, empowered, and filled with desire and passion. It’s life, it’s blood, it’s energy. A person with a red lip is absolutely undeniable.